You want to be better and more consistent about implementing sustainable lifestyle changes, like growing your own food, improving your diet, eliminate toxins, reducing waste. 

You believe in healthy lifestyles and sustainability. You want to improve your health, eliminate toxins from your body and your home environment. You want to reduce your environmental impact, reduce waste and be a positive example for others. 

However, you find it hard to find time. Your days are already filled with everyday requirements - work, children, hobbies - and it's difficult to fit anything extra into your day. 

You are also concerned about the additional cost that sustainable lifestyle changes bring with them and whether it they will actually be worth it. You wonder whether they make enough of a difference to your own lifae or the world. 

You're confused by the multitude of options out there, the conflicting information on just about anything and the 'greenwash' that more and more companies get into, making it harder to tell what is genuine. 

Sometimes (or often) you feel like the odd one out. Why is nobody else talking about this stuff? You're worried what people might think if you're the only one bringing your reusable cup to work, placing the 'no junk mail' sticker on your letterbox or turning up with your own shopping bags. 

You don't really want to be seen as a hippie - because that's not what it's about. 


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